Is Knowledge Of Wine Directly Proportional To Arrogance?

People that work in wine stores. What's the deal there?

There seem to be 2 prevalent types of wine store employee. The first is the one that doesn't know anything, but assists as well as they can, but only if asked. The second is knowledgeable, forceful in assisting and arrogant as hell.

Speaking as a former wine shop employee (6 months of part-time hell) I very much fit into the first category. I STILL know nothing about wine. If someone got confused I would point out the system in place (1-4 scales of dryness for example) in an attempt at help. I would stoically refuse to push the wines I was told to, in my own small way of "sticking it to the man".

But the employee that forces their opinion onto you and demands your wine drinking history with an air of arrogance, is perhaps one of the most annoying things in the retail industry. Kudos to the individual who recently lost his shop 2 potentially regular customers, through inexplicable rudeness. I wonder why that shop always seems empty...

Given the choice I would prefer poorer wine from a dubiously named shop full of incompetents thank you very much.